Kubukeka sengathi ngemuva kokuthi indlunkulu inezingxabano cishe zeminyaka eyishumi, u-Eminem uye kulabo abasuka eCupertino futhi ubufakazi balokhu ukuthi isiqeshana sevidiyo esisha somsebenzi wakhe omusha Okumangazayo ishicilelwe kuphela ku-Apple Music. Uzokwazi ukujabulela i- isiqeshana sevidiyo esingaphezu kwemizuzu eyisikhombisa lapho kubonakala khona u-Eminem ohlonishwayo kepha kukhona nama-cameo kaJohn Malkovich noDkt Dre.
Ngokushesha nje lapho siqala ividiyo siyabona ukuthi u-Eminem uqobo ugqoke i-Apple Watch abukeka kuyo, ngemuva kokuvuka egumbini lokuhlinza, isikhathi nobani. Kungekudala ngemuva kwalokho, lapho lo mlingisi entshontsha imoto yesakhamuzi ukuze abalekele kubathumbi bakhe, singabona umnikazi wemoto ezama ukuthatha i-selfie ene-iPhone Ekuqaleni ibukeka njenge-iPhone 6 kepha kwesinye isikhathi ibukeka njengokuvela kwe-iPhone 6 ngokuba nendawo emnyama ngenhla kwesitayela se-iPhone 5.
Ngemuva kokubona lesi siqeshana sevidiyo somsebenzi omusha ka-Eminem, akungabazeki ukuthi lo mculi usigqibe isigqoko ne-Apple futhi ekugcineni bafinyelele esivumelwaneni. Ezinsukwini ezimbalwa ezedlule sakutshela ukuthi insiza yomsakazo iBeats 1 yayiqala ukusakazwa kwayo nengxoxo no-Eminem uqobo, ukuze kusukela lapho kuqhubeke besivele sinuka okuthile mayelana nendlela umculi asondela ngayo kulowo we-apula elilonyiwe.
Okumangazayo, ungowokuqala single entweni entsha u-Eminem asilungiselele yona futhi yona iyingxenye yomsindo wefilimu I-Southpaw, i-movie edlala kuJake Gyllenhaal edlala umshayisibhakela futhi eqondiswa ngu-Antoine Fuqua. Njengoba besilindele, Siyabona i-Apple Watch ukuthi sikubize ngegama nokuthi leyo iPhone 6 engaqondakali. Sizobona ukuthi akuyona yini into engaphezu kwesembozo esabekwa kuso ngokudutshulwa, esicabanga ukuthi kuyaxaka ngoba imvamisa imikhiqizo ye-Apple uma ivela kuma-movie iphuma injalo ukuze umthelela kumbukeli ube mkhulu.
